Why CPD

Continuing Professional Development Training Courses  

Continuing Professional Development exists to ensure that an individual enhances their skills and abilities once they have formally qualified. Even employees who have all of the necessary skills to perform their job role effectively can benefit from professional development, by learning additional skills which they may need in the future. Through professional development, employees can become better and more efficient workers, whilst expanding their future opportunities and job prospects. Professional development doesn’t just cover on-the-job training. It also includes any form of education or learning which can help a worker to improve their skills and knowledge.  

Professional development is often pushed to one side in favour of operational work which has tangible results. It can be hard to see the benefits of professional development straight away, leading it to be forgotten in many workplaces. However, employees are a central part of any organisation, whether you’re trading as a small business or a limited company. Putting the development of your employees first can help to improve efficiency as well as motivation, changing the dynamics of your business completely. 

Professional development is also extremely beneficial for a business, from higher employee retention rates to improved efficiency. Here are the top five benefits of CPD for businesses. 

Increased employee retention 

  • Improved motivation
  • Higher levels of efficiency
  • Increased credibility
  • Facilitate succession planning

Increased employee retention 

Every business will be well aware of the high costs of employee turnover. In fact, the average cost of employee turnover amounts to around £11, 000 per person, based on the average UK salary – a staggering cost for any business. 

Professional development results in higher employee retention rate, as employees are more likely to remain at a firm that encourages and facilitates professional development opportunities. The benefits of this increase in employee retention are clear, both in terms of cost and efficiency. After all, it’s always better to retain skilled and experienced staff than to hire and train new recruits. 

Improved motivation

Employees who are offered regular development opportunities are more likely to feel supported in the workplace, increasing their job satisfaction. Giving your employees the time and resources to progress their professional development allows them to feel like the business is investing in them personally, meaning that they are more likely to feel fulfilled in their job role. 

Happy employees are more likely to put full effort into their job role as their motivation levels will be higher. Not only that, but giving an employee support and facilitating their development will make them more likely to invest their own time and effort into progressing their careers. 

Higher levels of efficiency

If you’re looking to increase efficiency in your workplace, encouraging professional development may be the way to go. Not only can facilitating CPD help to improve employee motivation and satisfaction but increasing the skill set of your employees can help to improve their productivity and efficiency. As your employees learn new skills, they may also begin to suggest new ways of working which improve efficiency, making processes smoother and your business more productive. 

Increased credibility

Businesses that encourage and facilitate professional development amongst their employees are often seen as better employers. This heightened reputation can help to increase the quality of applications during recruitment, enabling you to hire better quality staff. Not only that, but supporting professional development also signifies competency on the behalf of your business. Having highly skilled employees will make your business stand out as being experts in your field, attracting a greater number of customers and enhancing your business’ reputation in your field. 

Facilitate succession planning

Succession planning is a critical aspect of any business – no business wants to be left in the lurch if another employee leaves the business or retires, so it’s important to keep succession in mind at all times. The best way to facilitate succession planning is to identify where skills and talent already exist in the business and then develop those skills over time. Training existing employees who demonstrate talent is often more cost-effective than hiring from outside the business, and their experience can prove valuable. Professional development activities can help to highlight those employees who demonstrate talent whilst giving them the opportunity to progress their skills ready to take the next step in their careers. 

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Professional development opportunities are prospects for expanding or refining professional knowledge or skills. Professional development opportunities can help people learn something new or deepen their existing knowledge. They can help people learn the information and skills required for their existing job or for a related position. They can also help people secure a different role in an unrelated industry. Some examples of professional development opportunities include: 

Joining a project without a team leader 

  • Receiving a request to lead a client presentation
  • Learning about a new industry conference or networking event
  • Discovering your company is introducing a new non-compulsory training program
  • Receiving news your direct supervisor is leaving your company

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